Expert POV: Social Analytics interview (part 2)

Here we are with the second interview on Social Analytics; now with Seth Grimes, surely one of the most influential expert in analytics especially the “Text” ones. A brief introduction with his bio and then let’s read his answers full of interesting information. He is an analytics strategy consultant. He is founding chair of the [...]

Expert POV: Social Analytics interview (part 1)

This post is the first interview to four of the main experts in advanced analytics and customer insight (descriptive and predictive ones). The main aim of this interview is to get expert point of views about impacts and next developments on the social analytics field, especially when reconducted to the Social CRM topic. Jim Sterne [...]

L’attuale gap nel Social CRM

In un mio precedente post ho provato a spiegare come, a mio parere, si dovrebbe cominciare ad approcciare una strategia di Social CRM: avviando un’attività di ascolto e monitoraggio della Rete, per un periodo congruo, che consenta di chiarire le idee in merito al comportamento degli utenti che utilizzano i social media nel momento in [...]

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