Social CRM and the everlasting struggle between strategy and tech

This is my first post directly written in English so sorry for errors and grammatical mistakes (have mercy on me ) There are lots of rumors on “Social CRM” term and concept all around recently. So many experts are really disappointed by the way it’s evolving all the set of discussions and formal outputs on [...]

Social CRM: dunque, ricapitoliamo.

Strano ma vero ma se inserite in Google le parole “Social CRM” e “MQ” o “Magic Quadrant” ad oggi ancora escono per il 90% link ai siti dei vendor che si autoincensano per essere stati inclusi nel report e solo 2 post che provano a commentare i contenuti dell’analisi di Gartner (quello di Emanuele Quintarelli [...]

Expert POV: Social Analytics interview (part 2)

Here we are with the second interview on Social Analytics; now with Seth Grimes, surely one of the most influential expert in analytics especially the “Text” ones. A brief introduction with his bio and then let’s read his answers full of interesting information. He is an analytics strategy consultant. He is founding chair of the [...]

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