Social CRM: cosa c’è oltre l’incrocio?

    Se non avete ancora letto l’ultimo post di Graham Hill fatelo subito e poi ritornate qui. Perché? Semplicemente perché Graham traccia una linea  netta e cruciale oltre la quale chi si vuole occupare di Social CRM deve fare una scelta definitiva. Riassumendo l’articolo la questione fondamentale sta nel fatto che la tematica del [...]

Expert POV: Social Analytics interview (part 2)

Here we are with the second interview on Social Analytics; now with Seth Grimes, surely one of the most influential expert in analytics especially the “Text” ones. A brief introduction with his bio and then let’s read his answers full of interesting information. He is an analytics strategy consultant. He is founding chair of the [...]

Expert POV: Social Analytics interview (part 1)

This post is the first interview to four of the main experts in advanced analytics and customer insight (descriptive and predictive ones). The main aim of this interview is to get expert point of views about impacts and next developments on the social analytics field, especially when reconducted to the Social CRM topic. Jim Sterne [...]

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